Thanks for clicking on my fifth and final post of my 5-part series on how to validate the market for new technology and product innovations. This is probably the most important one: what is your value proposition, or in other words, why would someone buy from you instead of your competition? In order to have…
DetailsThanks for clicking on Part 4 of my 5-part series on how to validate the market for new technology and product innovations. So let’s get into assessing the barriers to enter a new market. As the name suggests, barriers to entry are factors in a particular market that will make it difficult for a new…
DetailsWelcome to Part 3 of my 5-part series on market validation for new technology and product innovations. Today we look at assessing the competitive landscape for your new product or service. We all know what competition is, but what needs to be addressed is the need to examine direct and indirect competition. What’s the difference? …
DetailsI know it’s been a while since my last post, but here is Part 2 of this 5-part series on market validation for new technology and product innovations. Assessing market trends should be a fundamental part of validating the market for any new product or service. Basically, this step will show you whether your product…
DetailsThis is my first ever blog. Thanks for clicking! Before I dive into the fundamentals of market analysis, why don’t I tell you a little bit about myself? I began my career in market assessment in 1997 with the Canadian Innovation Centre (then a part of the University of Waterloo). Our sole purpose was to…
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